artiFACT Postcard

Postcard

Estimated value: $15-$35

In 1909, Jacksonville, Florida was rebuilding and modernizing following the devastating Great Fire of 1901, attracting Northern tourists and investment while the city's economy shifted from timber and trade toward tourism and commerce. This postcard, sent north to New Hampshire, reflects the era's popular practice of marketing the American South through imagery of rural and agricultural life, often romanticizing or caricaturing Black labor for Northern audiences.

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